What is structured data and why should I have it?
Structured data is a way to provide search engine crawlers like Googlebot more information about the particular webpage. Structured data is a standardized data format that search engines can understand. By providing more information through these data formats, you will help Google, and other search engines better understand the webpage—which may help your search engine rankings because Google will better understand your audience. There are a lot of different structured data formats and include cooking recipes, organization information, FAQs, and job postings. For more information about structured data, you can read more about it on the official Google website.
Where do I paste the generated FAQPage JSON-LD code?
Once you "Copy to Clipboard", go to your code editor and paste the code right before the `</body>` tag. This will ensure that the code is in the most intuitive and readable place. However, if you cannot find the `</body>` tag in your HTML, you can paste it anywhere as long as it is within the content of the page.
Can I use structured data on any website? How about my online store?
Absolutely. Structured data (the JSON-LD script that we generate), can be pasted on any webpage on the internet. Just make sure to use the structured data validation tool to make sure there are no errors with your schema.
Will this slow down my site?
No. Structured data is in JSON-LD format, which computers are really great at computing. There will not be a speed penalty in any way.
Does the order of the questions and answers matter?
Yes, you should have the top questions and answers at the top of the list since this is usually the most relevant content that you wish to convey.
Can I put HTML in my structured data? How about Emojis and other types of non-latin characters?
Absolutely. You can put HTML and emojis / non-latin characters in the structured data.
I have added the FAQPage JSON-LD code but I do not see any immediate results. Is this normal?
Yup, SEO takes a while to build up and it can be weeks before you see any changes on search engines when you search for your website.
Is there other types of structured data?
Absolutely. Pixel Walrus will be releasing tools for other types of structured data but for now, you can find a complete list of formats at Schema.org.
I have a few more questions about all this. Can I contact Pixel Walrus by email?
Absolutely. You can contact us any time at kenny@pixelwalrus.com